13 April 2004
Selling Scions With Forehead Ads
Posted by Zane under: News .
Very interesting! What’s next for the advertising world? Maybe, using Janet’s boob as a billboard? Or, maybe Fortune 500 companies like Pepsi, Coke, P&G, or Microsoft will start signing pro athletes. As part of the players multi-million dollar deal, they will get a tatoo. This tatoo is designed by that company’s advertising department tailored to fit the needs of the player and will be placed on the player (ie. bicep, shoulder, leg, heck, stomach, back, etc). Now imagine for a moment every time the carmera zooms in on that particular player there will be a shoot of that company’s logo on his/her bicep. Talk about corporate advertising huh?
NEW YORK (AdAge.com) — Call it the latest twist on a traditional sandwich board. With temporary tattoos affixed to their foreheads, young adults swarmed into Times Square this morning to spread the word about Toyota’s Scion and its latest model, the tC coupe.
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