8 April 2004
Reebok And Hockey
Posted by Zane under: Sports .
So, what do Reebok and hockey have in common? It may be the fact that Reebok International Ltd., the No. 2 U.S. maker of athletic shoes and apparel, said on Thursday it will buy Canada-based Hockey Co. Holdings Inc. for about $204 million plus $125 million in debt, in a move to expand into the hockey equipment market. This might be a pretty slick move considering Hockey Co. has a long-term licensing agreements to supply authentic jerseys to all 30 teams in the National Hockey League, the Canadian Hockey League, and the American Hockey League.
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